We’ve always said that Adobe Stock has catered to the creative professional more so than other MicroStock agencies. What sets them apart? What makes Adobe Stock Photos so different? Click here for it review.
If you were to take a look at some other categories, the answer might become obvious.
Of course, you might be able to find some of the more standard categories on Adobe Stock, like animals or business. However, many of them are unique to the service.
The Animals category has – you guessed it – animals. From what I could tell, they have photos, illustrations and even silhouettes. Many of them have already gone through Photoshop, as you can tell from the lion that has a turquoise mane. There is a series of animals wearing sunglasses drawn in a cartoon style. Some pictures are iconic, such as a wall the howling at the moon. Of course, no animal collection will be complete without the “elephant in the room” cliché.
When I think of a Buildings and Architecture category, I imagine myself standing on a street corner looking on the outside. I expect to see hard lines that may guide the eye or architectural pieces from history. That’s not what you find here. Instead, you’ll find exquisitely arranged living arrangements, a couple of Halloween-themed pictures of bats flying over a castle, and for whatever reason, the “smiling woman eating a salad” cliché.
Because there are so many businesses trying to reach other businesses, when Adobe Stock has a business category, I found what I expected. No, I didn’t exactly see the “businessman on a tightrope” cliché, but I did find other common business themes – lots of people in business suits and in meetings. There were a few unconventional ones, like someone who drew the side of a mountain depicting an uphill climb from start to finish.
Even I was stuck wondering how they can come up with a category called Drinks. I wasn’t disappointed. From coffee, tea and wine, what I saw was quite creative. I saw quite a few artistic interpretations of liquid in the air. There were a few holiday themed ones in there – I saw a pumpkin made out of the froth in a coffee cup.
This category was interesting – from weather patterns to trash buildup and everything in between. That includes the cliché “giant tree inside of a teardrop” as well. There were depictions of pollution and different ways to harvest energy, like solar panels. One depicted water dripping out of the spout as if one were wasting it.
I don’t know what I expected with this one. When I checked it out, I saw plenty of people depicting emotion. Several photos depicted a striped collage of eight photos that were molded into one, with a different person in each one – all depicting the same emotion. Others were more interesting like the silhouette of a pair of hands holding the sun or one that said, “Hello Friday.”
It’s kind of difficult to think about food without thinking about the holidays – especially since we’re so close to them. There are so many artistic creations that can be done with food that I don’t know where to begin with this category. At a glance, I see pizza, hamburgers, cookies, chicken and fruit. I see spices, vegetables and popcorn. I see a drawing of a hamburger that’s telling the world, “I’m a delicious food.” I couldn’t agree more.
Graphic Resources appears to be a hodgepodge of different photos that don’t appear to fit anywhere else. Of course, I did see an arrow made out of human beings. There were a lot of icons – some of the pictures were nothing more than a chart of icons. Some of them were different – like a sea of dots that were connected by a series of lines. It kind of looked like a web.
Honestly, when I opened 0this one, I expected to see someone on a bicycle or a Jet Ski. I didn’t see that. Instead, I saw a depiction of someone in Las Vegas gambling, someone carrying a stack of folded laundry, and someone sitting at the computer with their eyes closed listening to music on their headphones. Musical and artistic hobbies were found here.
When I saw this category, I immediately thought of England during the Industrial Revolution. Instead, I saw lots of people who are working in construction. The people who weren’t working in construction were working with their hands in one way or another. Many of them have the theme of the building a house while others have the motif of buying a house.
I saw this one and thought to myself, “This ought to be good.” Landscapes did not disappoint. Although I expected to see more of it, there were a few interesting things in this category. There was a woman whose hair made was made out of leaves. She was depicted blowing leaves out of her hand. I saw beaches and rivers, forests and mountains. I even saw rows of carefully planted flowers by color.
I saw a wide variety of photos in this category – from several people receiving a massage to wedding themes. Halloween may be over, but I did see a group of happy trick-or-treaters. As it gets closer to Christmas, I expect to see more Christmas themed photos pushed to the top. Other lifestyle photos I saw included people enjoying an outdoor picnic, several photos depicting the change in daylight saving time, and ornaments – lots and lots of Christmas ornaments.
Guess what I saw in this one? Yep – people. I saw people on a cruise, people on bikes and people in shoes. I even saw one of a marriage proposal. I saw lots of people dressed as Santa. I see Santa on a laptop, Santa on a roof, and Santa holding up an iPhone. I did see one interesting picture that portrayed a couple enjoying a glass of wine in front of a fire.
Plants and Flowers are a collection of pictures that you can pick from when you want to portray a color theme or Earth Day. Flowers do come in all sorts of colors – yellow, red, blue and purple. Of course, when it comes time to think our carbon footprint, this is the place to go to find photos that depict recycling and planting trees.
Religion can be controversial. Then again, so can art – and that’s never stopped Adobe before. When I clicked on this one, I suppose I expected nothing more than to see every photo carry some sort of holiday theme – Halloween, Thanksgiving, Christmas and Hanukkah. There were even a few Wiccan photos. I did see one in celebration of Veterans Day. I suppose holidays are a cultural thing.
I suppose it comes to science, it should come as no surprise that most of the pictures depicted something in the medical field. That wasn’t always the case. I did find a photo that showed a few people standing in ice skates. There was the silhouette of the world Atlas. I saw someone working on a laptop in a car – I suppose that counts as nonmedical, right?
Social Issues – Adobe really does come up with some of the most interesting categories, and this one is no exception. I several different portrayals of the blind lady who’s holding up a weight scale – a common motif in law. Several interesting pictures addressed racial issues. There was one where someone was holding up a sign that said “immigrant” on it. The word “immigrant” was crossed out in the word “human” was written in its place. Social issues can pull at the heart strings.
The general motif is sports and fitness. Here you can expect to find pictures of people doing yoga, boxing and weightlifting. I saw a picture that had every silhouette of playing balls that are used in sports. There were lots of runners, a few football ones, and an archery photo.
I want to say that every photo and technology should have a computer integrated into it somehow – but I didn’t find that here. Computers were rampant – don’t get me wrong. But I also saw someone playing guitar, someone drawing what a network is on a chalkboard and two people sitting on the couch. One person was happily on his phone while the other one had his head in his hands – because he didn’t have a phone. I suppose it depicts that if you don’t have a phone, you’re missing out.
Transport depicts the ability to get from point A to point B it – whether you use a plane, car or – a tall ship? This is all about things that keep us moving – from cars and trucks to tires and wheels. Do you need a picture of a car accident, a traffic jam, or several cars parked in a parking lot? This is where you find them.
What’s the difference between transport and travel? Well, travel takes you beyond the borders of the country. Although I suppose you could find some of this stuff under culture and religion, some of it fits better in this category. From motifs from India, passports and massive metropolitan areas, if you’re going somewhere and you took pictures, this is where you’d find them.
Well, there you have it – that was a lot. However, I feel like I barely touched on the real meat of what each of these categories can offer you. Adobe Stock, after all, has a library of over 40 million pictures. There’s no way I can describe each and every one of them in a single article. To find more out for yourself, head on over there and see what Adobe Stock can do for you.
If everybody could afford a professional photographer whenever they needed an image, wouldn’t they do that? I mean, by hiring a professional photographer, you’re guaranteed to get a picture like no other. On top of that, the image will go through the editing process, filtering process and all that other good stuff that professional photographers do before they actually deliver their product.
Unfortunately, not everybody can afford a professional photographer. In fact, many people go as far as to seek out the free stock images that are in the public domain. However, as a marketer, you need your images to reach a certain standard. First and foremost, the images must be professional. In fact, that’s one of the biggest differences between cheap stock images and the free ones.
If you’re looking to get free stock images from any of the free stock image websites, I can assure you that you wouldn’t be the first one with that line of thinking. After all, when you’re on a budget, is anything better than free? In this case, cheap images are better than free.
Cheap images have a cost associated with them that free images do not. When you pay for a royalty-free license on a stock image from any one of the MicroStock agencies, the stock agency will turn around and pay a commission to the artist – the professional photographer who took the picture. In fact, this business model is the primary reason why many MicroStock agencies can have libraries that span well over 40 million images.
They can do this because they pay the photographers. And why shouldn’t the photographers get paid? Paying them offers an incentive for photographers to submit the highest quality photos available. In other words, when you’re paying for images, you’re paying for the professional aspect of it. Stock photo agencies are proud of their libraries. Most the time, they will not accept just any photo. To keep up with their reputation, they only accept professional photos from professional photographers.
As a result, when you purchase a license from a stock photo agency, you’re buying the license for a professional photo. This photo came from a professional photographer who went through all of the necessary steps to ensure that their photo competes well in the marketplace. You do not get that guarantee with free images.
Next time you’re in the market for stock photos, consider paying for them. Paying for them ensures the photographers have the means to continue submitting high-quality photos. After all, that’s what stock photos are – high-quality photos from professional photographers.
There’s no question that stock photos add an incredible amount of value to ad campaigns. If they’re not part of your marketing strategy now, you may want to reconsider your marketing strategy and include them.
Some stock photo agencies are more expensive than others. Although some may tout that the more expensive ones are worth their weight in gold, if you’re on a budget, it may not be the best choice for you. Stocksy is one of the ones that can be quite pricy. Stocksy is one that offers a unique stock photo library, you can read its overview from Stock Photo Secrets site. Stocksy’s library is themed for the holidays, and each one looks like it came right out of an expensive photo shoot. Personally, I like Stocksy. However, if you play around with Stocksy’s software on their website, you’ll quickly find out that the most offensive option means you can end up paying in the realm of $900 for a single photo. Realistically, I can’t see anyone doing that – but it is possible.
Let’s take a look at some of the cheaper options out there, shall we? With DepositPhotos, you’re paying around one dollar per photo. Most marketing managers would welcome a price like that. Considering that the most common use for stock photos is in marketing campaigns, one dollar is a steal. That’s not even considering the promotion they have going on for new customers where you can get five free credits per day for the first seven days. Plus they have a unique add-in for Adobe’s Creative Cloud. By installing this add-in, you don’t have to go to the website or even leave the application at all to browse the stock photo library, download your image and use it in popular programs like Photoshop.
iStockPhotos aren’t the cheapest in the bunch, but they are quite popular. They charge around $10 per image. Shutterstock offers a decent plan for starters. They’re offering around six dollars per image for their cheapest, basic plan. For $30, you get five credits to use within a 30-day period. Fotolia recently got acquired by Adobe, which gave rise to their Adobe Stock offering. What’s nice to know is that Fotolia will remain a separate entity. It is quite affordable with a 10-credit pack starting at $14. That comes out to less than two dollars per image.
The point is this. There are plenty of stock photo options cheaper than Stocksy. Browse around, take your time, and decide which one is best for you. Many photo agencies have libraries that are larger than 30 million images. With that in mind, you don’t want to choose a stock photo agency based on variety, of all things. You want to choose it based on your own budget and how easy it is to use their website. It won’t be long before you’re a stock photo pro, being able to download what you want and when you want it on the fly.